Charmaine Keegan

Charmaine Keegan

International Executive Sales Trainer, Keynote Speaker, Mindset & NLP Expert, Business Development and Performance Coach.

About Charmaine Keegan

Charmaine grew up on a farm in the UK to a family of very little means.  Humble beginnings had its daily challenges, the embarrassment of queueing up for a free school lunch ticket was just one of them.  She learnt resilience, positive mindset, and the skill of reframing situations.  

Desperate to make money, at 11 she took up a weekend job in a local Farm Shop and quickly learnt that understanding other people made a difference in how we communicate, impact, influence, persuade and motivate others to buy. She learnt how you are in charge of your results, how to be accountable.  

Quickly it dawned on her how so much of selling was actually ‘simple’ (smiling, being interested in other people, your intention to assist them, be genuine, make the interaction about them and not about you).  

To follow was then 20 years of high-level sales where she excelled with unpreceded results. Since 2009 she has run her own training company sharing with others the simple formula for high performance and success.  

Charmaine has trained thousands of professionals in her 27-year career.  She believes sales is fundamentally good communication and exceptional customer service skills combined with operating with a headspace of being commercially minded – and to do all this with integrity. 

All Smarter Selling’s training programs have been developed (and trademarked) by Charmaine and are always evolving as communication evolves.   Her burning desire to empower others to be confident in embracing the word ‘sales’ infuses each event she undertakes.  Her speaking engagements are engaging, fun, interactive and highly practical. She makes it easy for you to sell and your customer to buy.  

On her talks you learn how to be seen as the trusted advisor. You know how to engage in such a way that you are ensuring you have recognised (and created) all the opportunities to be of service to that customer. You know who to be in front of, you know what to say and how to say it. 

She is also a trainer of NLP (how we operate), Hypnotherapy (unconscious communication) and Time Line Therapy (recognising your baggage and the baggage/beliefs of your customer). 

Charmaine has worked with over 4,000 people and assisting them in understanding how to bring in commercial thinking and if they have a team – how to cascade that through to them so everyone is confident and empowered to embrace selling, accountability and results.  


Charmaine is a true sales expert. What strikes me about Charmaine's work is her sharp mind, brilliant insight and ability to articulate an effective message simply. Her work is the real deal. Her love and passion for sales is evident throughout her speaking engagements as she gets the audience rethinking what sales actually is. Her fun, light-hearted way of addressing an audience immediately puts them at ease. On stage she is the same as off- natural, down to earth, practical and sincere. Your audience will be inspired, motivated and driven to succeed. As a speaker she holds an audience, keeps them engaged and interested. Adapting to all audience types her talks are always a hit for its engagement, laughter and overall, the powerful key messages on "how to build trust and how easy it is to sell"

Jon Yeo Licensee TEDx Melbourne

We had Charmaine speak at our National industry body conference for over 200 delegates. Clearly a sales and communication expert she seamlessly guided and enlightened our members on simple steps of how to make selling easy. The session was hugely informative, very practical, relevant and highly engaging. Charmaine welcomed and made audience participation easy, answered questions insightfully and made the topic of ‘selling with integrity’ fun and interesting. Charmaine is incredibly down to earth, and her session was authentic and very ‘real’. She exudes a passion for sales and absolutely loves helping others understand how natural sales can be. She conveys all of this in a genuine, yet energetic and animated style.

Chris Knierim National President BDAA

Charmaine addressed our event of 70+ business owners with professionalism and ease. She made it fun to be in sales, made it easy to sell and showed them how to make it easy for their customers to buy. Very down to earth and funny she gave them practical tools to drive more sales. She had come highly recommended from someone on the speakers circuit- and immediately it became clear why. Thanks again for joining us at our Business Acceleration Quarterly Conference Charmaine. I can safely say the entire team and all the guests thoroughly enjoyed the talk!

Sonia Irani, Max My Profit

Charmaine was enlisted to speak to our group of CEOs’. She was able, with ease, to deliver a fun, informative session.  She has a process to ensure she understands how best to serve your audience and this meant the session was relevant, informative, interesting and added value to each person. Charmaine has a way to drive home key messages and kept it professional whilst being upbeat, motivational and fun. Highly recommend Charmaine for a lively, inspiring session where your group will learn practical skills they can apply immediately. We can’t wait to invite her back for “part 2 “.

Matt Brannelly, Founder and Strategic Advisor Orbit NFP Club

Charmaine just spoke at our Industry body’s national conference of 200 people. Charmaine delivered an upbeat and engaging workshop which will make an immediate impact on our members business's. She had everyone actively involved; writing and laughing throughout. Charmaine is clearly a veteran on stage with the way she dealt with some challenging questions moments; a true professional. It was a joy to be in the room and see the value it brought to our partners and members. Charmaine had come highly recommended and it’s evident why, she made it all about us. Her pre-event research ensured she was on the money from the outset and highly relevant to our group. We're hoping you're available next year Charmaine, would love to book you again!

Adam Hobill BDAA

What you will learn

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