About Bri Williams

Why does it feel like we are bagging our heads against a brick wall most days, that life is a game of ‘whack-a-mole’? Campaigns don’t convert, customers don’t buy, staff underperform, we burn out? 

Turns out, we’ve been doing business wrong.  

Projecting humour, warmth and intelligence from the stage, Australia’s leading expert in applied behavioural economics and founder of People Patterns Bri Williams, reveals how influencing ourselves and others means rethinking how humans are really wired.  

Drawing on the latest behavioural science, her uniquely combined qualifications in finance and psychology and years in the trenches of corporate and private practice, Bri illuminates why life has been harder than it needs to be and what to do instead.  

Her clients have included CBA, Westpac, BT, Seek, St Vincent’s hospital, Energy Australia, CPA Australia, Vicinity Centres, Colonial, Australian Super, various government agencies and retailers and a range of B2B and B2C small, medium and large businesses. Bri is a regular media commentator as well, being seen and heard across ABC, 3AW, Triple M, A Current Affair, Channel 7 and The Sunday Age. 

If you’ve ever been curious about why people don’t do what they say, why we never seem to keep New Year’s resolutions, or why rational arguments fail, it’s time to learn a better way.  


Bri’s speaker score was one of the highest of the event of 4.76 out of 5, demonstrating how much her talk resonated with the audience.

World Congress of Accountants

Bri’s presentation ‘Lazy, Scared, Overwhelmed: Behavioural Economics and the Modern Customer’ at Mumbrella 360 was by far one of the most insightful and useful presentations of the conference.

Andrew L Parker, National Australia Bank

Bri Williams has spoken at a number of CPA Australia events over the years, Bri is a highly engaging and well researched presenter who demonstrates expert knowledge on the psychological drivers behind human behaviour. Bri has consistently received great reviews from our delegates and can easily cater her topics to a broad range of sessions to fit program requirements. I would not hesitate to recommend Bri Williams as a presenter at your next event.

Melinda Everett, CPA Australia

Bri’s presentation was incredibly insightful, thought provoking and entertaining. Bri delivered sage advice and practical tools that we can all implement immediately to better connect with our customers and maximise our marketing spend. Definitely a Mumbrella360 highlight for me!

Tessa Pacitti, APR Creative

Truly inspiring, informative and entertaining!

Virginia Pracht Cummins&Partners

Businesses and organisations across Australia and around the world would be well served in listening and applying Bri's insights to improve performance and effectiveness.

Brett Van Duppen, Whitehorse City Council

Not only does Bri have an incredible depth of expertise, but she is able to share it in a clear and engaging way, replete with some wonderfully engaging anecdotes from the field.

Rob Engels, FiftyFive5

What you will learn

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